Asbury Corporate Office

  • Product Genius at Crown Automotive

    Requisition ID
    # of Openings
    Job Locations
    Posted Date
    Customer Service/Support
    Position Type
    Regular Full-Time
  • Overview

    BMW Road Image


    Are you a BMW Enthusiast with a passion for developing relationships and providing exceptional guest experiences?


    As a Product Genius at Crown BMW Richmond, you will have the opportunity to make a positive impact on our business and in the lives of team members and customers every day.  We are looking for an energetic, customer-focused professional ready to hit the ground running!


    Does this sound like you?

    Responsibilities and Qualifications

    The Product Genius will perform outstanding vehicle deliveries, ensuring that customers begin their ownership experience with full knowledge of their vehicle's operation.  A special emphasis will need to be placed on properly educating customers and ensuring that they have a strong level of comfort with the operation of their vehicle.


    The Product Genius is not just an expert on vehicle technologies, but also an expert on delivering an outstanding customer experience!  During your day you will be a teacher, walking encyclopedia, and a customer experience specialist that turns problems into solutions and questions into answers.  Interaction with customers goes beyond mere satisfaction; the BMW Genius must delight every customer, every time.


    • Ensure that vehicles have met all pre-delivery checklist requirements
    • Program personalized settings prior to customer delivery
    • Evaluate customer knowledge and priorities to personalize each delivery
    • Explain and demonstrate vehicle features and technologies, focusing on customer comfort level and retention
    • Follow up with customers within one to two weeks after delivery to answer questions or conduct a second delivery to teach additional feature operations
    • Resolve customer inquiries for vehicle technology issues
    • Assist customers with questions at the service drive
    • Visit customer lounge to introduce Product Concierge services and share valuable vehicle technology insights
    • Answer product questions via telephone calls or customer walk-ins
    • Assist the sales and service staff on how to properly explain technologies and demonstrate them to a customer
    • Troubleshoot vehicle technology features
    • Automotive experience or enthusiasts preferred
    • Advanced communication skills and the ability to demonstrate products
    • Proficient in utilizing modern technology; prior work history with technology recommended
    • Bachelors degree in Business Administration, Marketing or a related field preferred
    • Must be at least eighteen years of age
    • Must have a valid driver’s license and meet company MVR policy requirements
    • Must be able to pass pre-employment screens (background and drug test)

    Total Rewards

    In order for you to be your best for our customers, you have to be healthy, financially-secure and continue to develop your skills and expand your knowledge. We are committed to helping you achieve these goals through our competitive benefits and perks program!


    • Competitive weekly pay
    • 401k plan with company match
    • Health care – medical, dental and vision insurance plans
    • ZERO-COST medical premium for base HDHP option for team member only coverage (select roles eligible and job tenure applies: A&B Technicians, Body Shop Technicians, Internal Technician, Body Shop Mechanical Tech’s, Painters, Shop Foreman, Sales Consultants, Service Advisors and Body Shop Estimators.)
    • Tax-free flexible spending accounts
    • Life Insurance ($30,000 complimentary), short-term and long-term disability plans
    • Paid holidays and PTO (up to 28 days depending on length of employment service and position)
    • Stock Equity Grant program for high performance (select front-line team members eligible!)
    • Employee discounts on service and cars
    • Up to 8 weeks paid pregnancy disability leave program
    • Career Path tool to assist in career development
    • Scholarship program for employees, their parents, and their dependents
    • Opportunities to join our community service initiatives
    • Recognition program with opportunity to earn credit on
    • Employee referral program with bonus opportunities


    Why Asbury? Asbury offers the advantages only a major dealer group can. With more than 25,000 available vehicles in stock to sell, 500+ cars sold and 4,500+ vehicles serviced daily, 8,000 team members and 8 million customers, we are one of the largest Fortune 500 franchised auto retailers in the United States. Asbury operates more than 80 dealerships across the country-- which means there are plenty of opportunities for career growth and development. Our competitive pay and benefits, training opportunities, and recognition programs make Asbury an industry leader. To find out more, visit us at


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